Results & Case Studies
USA Furniture Manufacturer
From 4% to 44.2% Revenue Attributed to Klaviyo
Overview
A US-based manufacturer of handcrafted wooden furniture approached me with an existing Klaviyo account that was significantly underperforming. Despite having email marketing in place, only 4% of total revenue was being generated through Klaviyo, while critical deliverability issues were causing emails to land in spam folders.
Challenge
The business faced several obstacles:
- Only 4% of revenue attributed to Klaviyo
- Welcome Series open rates averaging just 7%
- Deliverability issues causing emails to land in spam
- Incomplete flow structure
- Limited segmentation strategy
- Custom-built eCommerce platform requiring advanced integration work
What We Implemented
To rebuild the email marketing program, I focused on:
- Advanced Klaviyo flow architecture
- Customer segmentation strategy
- Deliverability optimization
- Spam prevention and inbox placement improvements
- Welcome Series optimization
- Customer lifecycle automation
- Ongoing campaign strategy and testing
- Custom website integration troubleshooting
Results
+40.2% Increase in Klaviyo Revenue
Revenue attributed to Klaviyo increased from 4% to 44.2% of total store revenue.
Welcome Flow Open Rate
Before: 7%
After: 76.4%
An increase of nearly 10x in engagement.
Revenue Snapshot
- Total Revenue: $211,816
- Klaviyo Revenue: $93,622
- 44.2% of total revenue generated through Klaviyo
Business Impact
The client transformed email marketing from a minor channel into one of the company's primary revenue drivers while solving longstanding deliverability and technical integration challenges. The account continues to grow and I still work with the client today.
Client Feedback
"Ivana did such a great job with our Klaviyo setup. She has a thorough knowledge of the platform and email marketing in general. I highly recommend her for any work of this nature."
5-Star Upwork Review
Key Metrics
44.2% Revenue from Klaviyo
+40.2% Growth
76.4% Welcome Flow Open Rate
Canadian Jewelry Franchise
From Startup Launch to 74% of Revenue Generated by Klaviyo
Overview
A Canadian jewelry franchise approached me before launching their business. They had a small email list of approximately 2,000 subscribers and needed a complete Klaviyo strategy to help drive growth and generate sales from day one.
Challenge
The business was starting from scratch with limited customer data and a relatively small audience. The primary goal was to validate demand, build customer relationships, and create a scalable email marketing system capable of supporting rapid growth.
What We Implemented
- Complete Klaviyo account setup
- Welcome Series
- Abandoned Cart Flow
- Post-Purchase Flow
- Customer Winback Flow
- Judge.me review integration
- Facebook & Google Ads integrations
- Customer segmentation strategy
- Ongoing campaign management
- Weekly strategy planning and performance reviews
Results
74% of Total Revenue Attributed to Klaviyo
Over the first two years, Klaviyo became the primary revenue channel for the business. According to account performance data:
- Last 30 Days: 74% of revenue generated through Klaviyo
- Last 90 Days: 72% of revenue generated through Klaviyo
- Last Year: 72% of revenue generated through Klaviyo
Revenue snapshots from the account show:
- Total Revenue: $337,639
- Revenue Attributed to Klaviyo: $243,782
Business Impact
As revenue grew, the company expanded operations and hired additional staff to support fulfillment, customer service, and day-to-day business management.
Client Feedback
"Ivana is a true marketing partner. Since the first week, she has been instrumental in developing Klaviyo flows that complement our email marketing campaigns. Her attention to detail adds tremendous value for any eCommerce owner, and she continuously tests and improves performance to achieve stronger marketing KPIs."
Key Metrics
74%
Revenue Generated by Klaviyo
$243,782 attributed revenue from $337,639 total store revenue
US Tea Brand
Klaviyo Migration That Increased Email Revenue by 21%
Overview
A US-based tea eCommerce brand approached me to migrate their email marketing from Mailchimp to Klaviyo. The goal was not only to move platforms but also to rebuild their email marketing strategy using Klaviyo best practices, advanced automation, segmentation, and deliverability optimization.
Challenge
The client already had campaigns and flows running in Mailchimp but was uncertain whether migrating to Klaviyo would generate meaningful business results.
To ensure the migration was done correctly, they even involved the Klaviyo Success Team to review the implementation and overall strategy.
What We Implemented
I managed the complete migration and optimization project, including:
- Full Mailchimp → Klaviyo migration
- Deliverability preparation and account warming
- Customer and non-customer segmentation
- Welcome Series
- Abandoned Cart (Email & SMS)
- Browse Abandonment (Email & SMS)
- Customer Winback (Email & SMS)
- Post-Purchase automation
- Birthday Series
- Sunset Flow
- Product-specific Upsell Flows
- Yotpo Reviews Integration
- Ongoing campaign strategy and newsletter management
The brand now consistently sends promotional and educational campaigns while leveraging a complete lifecycle marketing system.
Results
+21% Increase in Email Revenue
Following the migration and implementation of Klaviyo best practices, the business achieved a 21% increase in email-generated revenue compared to their previous Mailchimp setup.
36% of Revenue Generated by Klaviyo
Within 90 days:
- Total Revenue: $103,369
- Klaviyo Revenue: $37,630
- 36% of total revenue attributed to Klaviyo
Revenue Snapshot
- Last 30 Days: 36% revenue from Klaviyo
- Last 90 Days: 36% revenue from Klaviyo
- Consistent growth following migration
Business Impact
The migration transformed Klaviyo into a major revenue channel while providing a scalable automation framework for future growth. The client gained a fully optimized email and SMS marketing ecosystem designed around customer lifecycle marketing.
Client Feedback
"Ivana was very knowledgeable and offered great insight into what email flows we should have set up on our website. She did a marvellous job setting them all up and made sure they worked effectively. She was meticulous in her work and very patient. We wouldn't hesitate to use Ivana again or to recommend her for other jobs."
Key Metrics
36% Revenue from Klaviyo
+21% Revenue Growth After Migration
Complete Mailchimp → Klaviyo Migration
Email & SMS Automation Ecosystem
UK Outdoor Sportswear Brand
Mailchimp to Klaviyo Migration That Increased Email Revenue by 25%
Overview
A UK-based outdoor sportswear brand approached me to migrate their email marketing from Mailchimp to Klaviyo. The project involved transferring a highly complex segmentation structure, rebuilding automations, implementing email and SMS marketing, and ensuring a seamless transition without disrupting ongoing marketing operations.
Challenge
The biggest challenge was not the migration itself—it was preserving a large and highly customized segmentation framework built over years of marketing activity.
The client required:
- Complete migration from Mailchimp to Klaviyo
- Accurate transfer of all customer segments
- Replication of existing marketing logic
- Integration of third-party software into Klaviyo workflows
- Deliverability preparation and audience warming
- Zero disruption to ongoing campaigns
Multiple strategy sessions were conducted with different stakeholders to fully understand the segmentation architecture and customer lifecycle strategy.
What We Implemented
The migration included:
- Full Mailchimp → Klaviyo migration
- Advanced segmentation recreation
- Deliverability setup and audience warming
- Email & SMS marketing infrastructure
- Welcome Series
- Abandoned Cart Flow
- Browse Abandonment Flow
- Post-Purchase Automation
- Customer Winback Flow
- Sunset Flow
- Lifecycle marketing strategy
- Ongoing campaign management
The entire account was rebuilt according to Klaviyo best practices while preserving the business logic the client relied on.
Results
+25% Increase in Email Revenue
After migrating to Klaviyo and implementing the new lifecycle marketing strategy, the business achieved a 25% increase in email-generated revenue compared to its previous Mailchimp setup.
37% of Revenue Generated by Klaviyo
Within 90 days:
- Total Revenue: £269,686
- Klaviyo Revenue: £100,199
- 37% of total revenue attributed to Klaviyo
Revenue Performance
- Last 30 Days: 39% revenue attributed to Klaviyo
- Last 90 Days: 37% revenue attributed to Klaviyo
- Strong growth maintained after migration
Business Impact
The migration gave the client a scalable email and SMS marketing system while preserving years of segmentation work and customer intelligence. Klaviyo became a major revenue channel, and the business continues to use the infrastructure built during the project.
Client Feedback
"I cannot rate Ivana more highly. Ivana communicates clearly, knows her stuff, and executes the work to a high standard. My Klaviyo flows are now working as they should and look great. I feel very lucky to have found Ivana and look forward to working together in the future."