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Your Email Marketing & Klaviyo Expert

Ivana Kostic

Klaviyo Expert

About Ivana Kostic | Klaviyo Email & SMS Lifecycle (Global eCom)

Klaviyo Email & SMS systems designed to drive predictable eCommerce revenue.

I don’t just improve email performance — I build systems that scale safely.

eCommerce brands work with me to turn Klaviyo into a predictable revenue system — not just “sending campaigns,” but building a lifecycle engine that improves conversion, increases repeat purchases, and keeps deliverability healthy long-term.

With 9+ years of experience, 155+ completed projects, and Klaviyo Silver Master Partner status, I bring a strong technical foundation across Shopify, WordPress, and WooCommerce ecosystems. Brands across multiple industries rely on this approach for end-to-end growth execution: store optimization, integrations (including custom setups), analytics foundations, customer journey strategy, and lifecycle automation — so email and SMS work as part of a complete funnel, not in isolation.

What I do best (and what clients hire me for):

  • Klaviyo setup, audits, and account cleanup
  • (integrations, custom integrations, account structure, lists, segmentation, tracking/events, deliverability foundations, and troubleshooting across common platform issues)
  • High-performing flows built around real customer behavior:
  • Welcome, Browse Abandonment, Cart & Checkout Abandonment, Post-Purchase (split by order count), Repeat Purchase, Winback, Back in Stock, Review Request, and Sunset/Unengaged flows
  • Segmentation based on intent and value
  • (VIP & LTV tiers, engagement windows, product/collection interest, category affinity, purchase readiness)
  • Campaign strategy and execution
  • (monthly planning, offer structure, QA/testing, performance reporting, and ongoing optimization)

Because I understand the full funnel, I can also support the pieces that usually block performance: Shopify/WooCommerce issues, custom integrations, tracking clarity, on-site conversion gaps, and the marketing foundations that make automation profitable (product positioning, storytelling, and offer logic).

My approach is practical and process-driven — I focus on measurable improvements, not theoretical analysis.

Best fit:

Shopify and DTC eCommerce teams that want a senior partner who can own strategy, build, and optimization — and deliver consistent, measurable growth without chaos.

Contact & details

Your Email Marketing & Klaviyo Expert Global Ecommerce Klaviyo Expert
👉 View Klaviyo Partner Profile

📩 Ready to scale your eCommerce business with Klaviyo?
Contact me for a free consultation and let’s build your email marketing success story.

🔗 LinkedIn | Upwork | Portfolio | Case Studies

Let’s build your email marketing success story together!

  • FAQ

Read Most Frequent Questions about Klaviyo Expert

How do I find a reputable Klaviyo expert or agency?
  • Klaviyo Partner Directory: Search by location, expertise, and budget.
  • Online marketplaces: Upwork, Fiverr, Freelancer.com (vet carefully for proven Klaviyo experience).
  • Industry forums and communities: Ask for recommendations from other ecommerce owners.
  • Social media groups and networks: Connect with Klaviyo experts and agencies.
What questions should I ask potential Klaviyo experts?
  • Their experience with Klaviyo and similar projects in your industry.
  • Their approach to Klaviyo strategy and campaign development.
  • Their process for reporting and measuring results.
  • Their fees and payment structure.
  • Case studies or testimonials from past clients.
What should I expect to pay for Klaviyo email marketing services?
  • Freelancers: Hourly rates typically range from $50-$150, depending on experience and project scope.
  • Agencies: Retainers or project-based fees, often starting at $1,000/month for basic services and scaling up with complexity and campaign volume.
  • Klaviyo Partners: Certified partners may offer specialized packages or discounts.
What are the benefits of hiring a Klaviyo expert?
  • Increased open and click-through rates: Improved email engagement leads to more website visits and potential customers.
  • Higher conversion rates: Optimized campaigns drive more sales and revenue from your email marketing efforts.
  • Improved customer retention: Personalized email experiences foster loyalty and repeat purchases.
  • Streamlined marketing processes: Automation saves time and resources, allowing you to focus on other aspects of your business.
  • Data-driven insights: Experts interpret Klaviyo analytics to provide actionable recommendations for ongoing optimization.

Remember, your choice should be based on your specific needs, budget, and desired level of support. Choose an expert who demonstrates a data-driven approach, offers clear communication, and aligns with your business goals.

These are just a starting point, and I can answer more specific questions you have about finding, hiring, or working with a Klaviyo expert. Just let me know!