WHAT’S ON THE TO-DO LIST
Prepare Your Account
Get your account ready: Google and Yahoo’s email sender requirements in 2024: We have devised a checklist of steps to ensure compliance with the new sender requirements from both Google and Yahoo.
Crucial Dates to Note
Below, you’ll find the exact dates provided by both Google and Yahoo. We commit to updating this information promptly with any updates from these companies. However, why wait? Start now to protect your reputation.
Exclude @gmail from Your Amiable “From” Address
The congenial “from” address, occasionally termed the friendly “from” header by Google, is what your subscribers observe in their inbox as your brand’s email address. This applies universally, not just to bulk senders. Refrain from using Gmail or Yahoo email addresses in your friendly “from” address. If your emails currently bear @gmail.com or @yahoo in the “from” address, transition to a website domain you own. To meet this requirement, acquire an email address featuring your own site domain name. If you’re a burgeoning brand without a domain, consider investing in one before February 1, 2024, obtainable from any domain registrar. A personal website domain is necessary to proceed with the remaining checklist steps.
Establish a Branded Sending Domain
Branded sending domains, also recognized as dedicated sending domains, enhance your control over sender reputation and eliminate the “sent via klaviyomail.com” disclaimer in the inbox. Starting February, these domains are obligatory for bulk senders regularly emailing Google and Yahoo recipients. Note that once enabled, your branded sending domain may necessitate a gently warm your sending infrastructure for the next 2-4 weeks. For guidance, consult our guide on setting up a branded sending domain.
Configure Your DMARC Policy
DMARC authentication safeguards the legitimacy of sender emails. Set up a DMARC policy on your root domain.
Align Your “From” Address with Your Branded Domain
Ensure DMARC compliance by aligning the domain in your friendly “from” address with the root domain in your branded sending domain. For example, if your branded sending domain is send.kvyodc.com, the root domain would be kvyodc.com. Avoid using your sending subdomain in your “from” address. For bulk senders, a branded sending domain must be enabled by February 2024.
Facilitate Easy Unsubscribing
Get your account ready: Google and Yahoo’s email sender requirements in 2024: Every email must include a one-click unsubscribe link, a requirement taken care of by Klaviyo. The platform will automatically add this link to the header of every email. Verify all campaign templates and flow emails before February to ensure an unsubscribe link is present.
Maintain Low Spam Complaints
Low spam complaints are vital for showcasing legitimacy to inbox providers. Use Klaviyo’s deliverability hub or try Google Postmaster Tools to monitor deliverability metrics and align with Google’s requirements. This practice has always been a best practice for marketers.
