Klaviyo for Теа, Food & Beverage Brands – Flow Optimization and Migration (tea email marketing)
The client is a US online shop with Teas and success with Klaviyo
The client is a US online shop with Teas; they had a Mailchimp account with Campaigns and flows. It was necessary to migrate from Mailchimp to Klaviyo, make all flows, start audience worming for Newsletter Campaigns, and make Segmentations. The result is 36% of earnings from Klaviyo, which is a 21% increase in sales on Klaviyo compared to Mailchimp.
01. The Challenge & Solution
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The client was unsure how much benefit the migration would bring; he wanted us to do everything according to Klaviyo best practices; he even included the Klaviyo success team that will control our progress.
02. Working Process
They found me through Upwork and told Klaviyo success team: “So we’ve chosen an excellent expert for Klaviyo?” They confirmed that the client made an excellent choice.
We did all flows, emails, and SMS according to Klaviyo’s best practices, and we did all the preparation for Klaviyo delivery and warm-up for Campaigns.
We made a flows:
Welcome Series – Customer v. Non-Customer
Abandoned Cart Reminder – Standard (Email & SMS)
Welcome WARRANTY REGISTRATION
Customer Winback – Standard (Email & SMS)
Customer Thank You – New vs. Returning (Email & SMS)
Upsell flow according to 2 interests
Browse Abandonment – Standard (Email & SMS)
Sunset Unengaged Subscribers – Customer vs. Non-Customer
Countdown to Birthday Series – Final Email Conversion Split
Integration and setup Yotpro app/Klaviyo reviews.
etc.
And twice a week, we send a Newsletter with offers, new products, and discounts.
03. Perfect Result
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The client is overjoyed with a 21% increase in earnings on Klaviyo compared to before.
“Ivana was very knowledgeable and offered great insight into what email flows we should have set up on our website. She did a marvellous job setting them all up and made sure they worked effectively. She was meticulous in her work and very patient. We wouldn’t hesitate to use Ivana again or to recommend her for other jobs.””
– Client’s review