UK Outdoor eCommerce Brand — Klaviyo for Outdoor Gear Lifecycle Flow Optimization & Campaign Structure
The success of a UK Outdoor eCommerce owner with Klaviyo
A UK client is dealing with Outdoor sportswear, had a Mailchimp account with Campaigns and flows. It was necessary to migrate from Mailchimp to Klaviyo, make all flows, and transfer all Segmentations. Start audience worm warm-up audience Newsletter Campaigns and create Segmentations. The result is 37% earnings from Klaviyo, which is a 25% increase in sales on Klaviyo compared to Mailchimp.
01. The Challenge & Solution
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They had a massive amount of Segmentation on Mailchimp, and it was essential that everything was transferred to Klaviyo without error. They wanted me to transfer everything the same, so they could continue working on Klaviyo without any problems. We held several meetings to explain better the complex essence of those segmentations and their audiences. They also used specific software that we were supposed to apply to Klaviyo.
02. Working Process
They found me through Upwork, they have a big team of collaborators, and we held several meetings to create a work plan.
I transferred all the segmentation without mistake, We did all the flows, emails and SMS according to Klaviyo best practice, and we did all the preparation for starting sending Campaigns. Many team members were involved in the work, and they all gave suggestions on creating the best email marketing for their brand.
We made a flows:
Welcome Series – Customer v. Non-Customer
Abandoned Cart Reminder – Standard
Post-Purchase Follow-up – Order Count Split
Browse Abandonment – Viewed Few vs. Viewed Many
Customer Winback – Standard
Sunset Unengaged Subscribers – Customer vs. Non-Customer
Segmentation and division of the audience for greater campaign results
etc..
And twice a week, we send a Newsletter with offers, new products, and discounts.
03. Perfect Result
25% increase in sales, all the complexity of their online shop works perfectly on Klaviyo, and the clients are thrilled.
“I can not rate Ivana more highly! I’ve realised that finding the right people to work with is one of the most important parts of growing my business. Ivana communicates clearly, knows her stuff and executes the work to a high standard. My Klaviyo flows are now working as they should and look great! I feel very lucky to have found Ivana and look forward to working together in the future.”
CLIENT’S REVIEW